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| Author: | Toledo, K. van |
| Title: | Ethical notions about the general application of marketing-techniques, derived from Jurgen Habermas' theory of human action. |
| Journal: | International Journal of Research in Marketing
1986 : VOL. 3:2, p. 95-103 |
| Index terms: | MARKET RESEARCH ETHICS SOCIETY MARKETING THEORY |
| Language: | eng |
| Abstract: |
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