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Author:Kanetkar, V.
Weinberg, C. B.
Weiss, D. L.
Title:Estimating parameters of the autocorrelated current effects model from temporally aggregated data.
Journal:Journal of Marketing Research
1986 : NOV, VOL. 23:4, p. 379-386
Index terms:MARKETING MODELS
DATA AGGREGATION
Language:eng
Abstract:
SCIMA record nr: 53411
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