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Author: | Kanetkar, V. Weinberg, C. B. Weiss, D. L. |
Title: | Estimating parameters of the autocorrelated current effects model from temporally aggregated data. |
Journal: | Journal of Marketing Research
1986 : NOV, VOL. 23:4, p. 379-386 |
Index terms: | MARKETING MODELS DATA AGGREGATION |
Language: | eng |
Abstract: |
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