search query: @author Mackerness, E. D. / total: 1
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| Author: | Mackerness, E. D. |
| Title: | End-paper advertising. |
| Journal: | European Journal of Marketing
1986 : VOL. 20:9, p. 57-71 |
| Index terms: | ADVERTISING MEDIA BOOK TRADE |
| Language: | eng |
| Abstract: |
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