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| Author: | Ross, J. E. Silverblatt, R. |
| Title: | Developing the strategic plan. |
| Journal: | Industrial Marketing Management
1987 : MAY, VOL. 16:2, p. 103-108 |
| Index terms: | STRATEGIC PLANNING STRATEGIC MANAGEMENT MARKET FORECASTING |
| Language: | eng |
| Abstract: | Strategic planning seems to have arrived at a crossroad and be of questionable value. It is shown that a majority of Fortune 1000 firms are still committed to the process. More environmental turbulence is increasing the use of scanning methods, strategic issue management and real-time planning systems as progressive companies more from strategic planning to more integrated strategic management. |
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