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| Author: | Crawford, P. |
| Title: | Achieving growth through diversification - Imasco's strategy for success. |
| Journal: | Business Quarterly
1987 : SUMMER, VOL. 52:1, p. 91-95 |
| Index terms: | CORPORATE STRATEGY DIVERSIFICATION |
| Language: | eng |
| Abstract: | The achievement of satisfactory growth rate is confronted by the CEOs of all Canadian companies.Many strategies have been used including vertical integration and diversification. While a strategy to integrate vertically is based on whether to make or buy products used in the company's manufacturing process, a diversification strategy is intended to broaden the firm's industrial base.This article describes why a tobacco producer tried to integrate vertically, but failed. The author writes about the company's switch to diversification and describes the key components of successful diversification strategy. |
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