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| Author: | Olivia, T. A. Day, D. L. DeSarbo, W. S. |
| Title: | Selecting competitive tactics: Try a strategy map. (!MAPPING TECHNIQUE) |
| Journal: | Sloan Management Review
1987 : SPRING, VOL. 28:3, p. 5-15 |
| Index terms: | STRATEGIC PLANNING COMPETITIVENESS |
| Language: | eng |
| Abstract: |
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