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| Author: | Pascallon, P. |
| Title: | Le marketing-management occidental et les pays du Tiers-monde. |
| Journal: | Revue Francaise du Marketing
1987 : MAR-APR, 112, p. 19-27 |
| Index terms: | DEVELOPING COUNTRIES MARKETING MANAGEMENT SOCIAL ENVIRONMENT |
| Language: | fre |
| Abstract: |
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