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| Author: | Smits, J. P. Verveld, C. M. |
| Title: | Oude en nieuwe media : het gevecht om de aandacht van de consument. |
| Journal: | Economisch Statistische Berichte
1987 : OCT 7, VOL. 72:3626, p. 948-951 |
| Index terms: | ADVERTISING MEDIA MASS COMMUNICATION COMPETITIVENESS NETHERLANDS |
| Language: | dut |
| Abstract: |
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