search query: @author Rhodes, E. W. / total: 1
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Author: | Rhodes, E. W. |
Title: | T-scope tests of yellow pages advertising. |
Journal: | Journal of Advertising Research
1979 : APR, VOL. 19:2, p. 49-52 |
Index terms: | YELLOW PAGES ADVERTISING EFFECTIVENESS NEWSPAPER ADVERTISING |
Language: | eng |
Abstract: |
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