search query: @author Chebat, J. B. / total: 1
reference: 1 / 1
« previous | next »
Author: | Filiatrault, P. Chebat, J. B. |
Title: | Pratiques de gestion du marketing des services. |
Journal: | Revue Francaise du Marketing
1987 : MAY-JUL, 113, p. 49-67 |
Index terms: | MARKETING MANAGEMENT SERVICE INDUSTRIES COMMUNICATION |
Language: | fre |
Abstract: |
« previous | next »
SCIMA