search query: @author Cross, J. C. / total: 1
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Author: | Cross, J. C. Walker, B. J. |
Title: | Service marketing and franchising : a practical business marriage. |
Journal: | Business Horizons
1987 : NOV-DEC, VOL. 30:6, p. 50-58 |
Index terms: | SERVICE MARKETING FRANCHISING |
Language: | eng |
Abstract: |
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