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| Author: | Krevitt Eres, B. Raz, B. |
| Title: | A methodology for reducing technological risk. |
| Journal: | R. and D. Management
1988 : APR, VOL. 18:2, p. 159-167 |
| Index terms: | TECHNOLOGICAL INNOVATION INFORMATION RETRIEVAL RISK ANALYSIS METHODOLOGY STRATEGIC PLANNING |
| Language: | eng |
| Abstract: | A quantitative method is suggested for analyzing the innovation risk from both technological and an economic point of view. This is a contribution to the strategic evaluation and planning process. It consists of a stepwise process in which the benefits of a technology are classified under four headings: inventive merit, embodiment merit, market merit, and operational merit. Within each heading the target technology is evaluated by a pairwise comparison with alternative technologies made by a panel of judges. The output of the analysis is the probability of commercial success of a particular proposal. The methodology is computerized and illustrated. |
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