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| Author: | Currim, I. S. Meyer, R. J. Le, N. T. |
| Title: | Disaggregate tree-structured modeling of consumer choice data. |
| Journal: | Journal of Marketing Research
1988 : AUG, VOL. 25:3, p. 253-265 |
| Index terms: | CONSUMER CHOICE |
| Language: | eng |
| Abstract: |
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