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| Author: | Barry, T. E. Peterson, R. L. Bradford Todd, W. |
| Title: | The role of account planning in the future of advertising agency research. |
| Journal: | Journal of Advertising Research
1988 : FEB-MAR, VOL. 27:1, p. 15-21 |
| Index terms: | ADVERTISING RESEARCH |
| Language: | eng |
| Abstract: |
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