search query: @author Lord, J. B. / total: 1
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| Author: | Lord, J. B. Eastlack, J. O. Stanton, J. L. |
| Title: | Health claims in food advertising : is there a bandwagon effect? |
| Journal: | Journal of Advertising Research
1987 : APR-MAY, VOL. 27:2, p. 9-15 |
| Index terms: | ADVERTISING FOOD INDUSTRY HEALTH |
| Language: | eng |
| Abstract: |
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