search query: @author Miller, J. B. / total: 1
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Author: | Miller, J. B. Bruvold, N. T. Kernan, J. B. |
Title: | Does competitive-set information affect the results of concept tests? |
Journal: | Journal of Advertising Research
1987 : APR-MAY, VOL. 27:2, p. 16-23 |
Index terms: | CONCEPT TESTING |
Language: | eng |
Abstract: |
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