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| Author: | Gelb, B. D. Smith, S. V. Gelb, G. M. |
| Title: | Service marketing lessons from the professionals. |
| Journal: | Business Horizons
1988 : SEP-OCT, VOL. 31:5, p. 29-34 |
| Index terms: | SERVICE MARKETING |
| Language: | eng |
| Abstract: |
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