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| Author: | Weichmann, U. E. Pringle, L. G. |
| Title: | Problems that plague multinational marketers. |
| Journal: | Harvard Business Review
1979 : JUL-AUG, VOL. 57:4, p. 118-124 |
| Index terms: | COMMUNICATION INTERNATIONAL MARKETING LONG RANGE PLANNING |
| Language: | eng |
| Abstract: |
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