search query: @author Wulfsberg, R. M. / total: 1
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| Author: | Naples, M. J. Wulfsberg, R. M. |
| Title: | The ARF/ABP study of the relationship between business-to-business advertising and sales. |
| Journal: | Journal of Advertising Research
1987 : AUG-SEP, VOL. 27:4, p. RC3-RC16 |
| Index terms: | INDUSTRIAL ADVERTISING ADVERTISING EFFECTIVENESS |
| Language: | eng |
| Abstract: |
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