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| Author: | Jacobson, R. J. Aaker, D. A. |
| Title: | Le role strategique de la qualite du produit. |
| Journal: | Recherche et Applications en Marketing
1988 : VOL. 3:2, p. 29-54 |
| Index terms: | NEW PRODUCTS RETURN ON INVESTMENT QUALITY |
| Language: | fre |
| Abstract: |
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