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Author: | Quintanilla Pardo, I. Berenquer Contri, G. Diaz Sanchez, R. |
Title: | Problemas y desafios del marketing social. |
Journal: | Esic Market
1988 : JUL-SEP, 61, p. 137-151 |
Index terms: | SOCIAL MARKETING |
Language: | spa |
Abstract: |
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