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Author:Friedman, H. H.
Friedman, L. W.
Gluck, B.
Title:The effects of scale-checking styles on responses to a semantic differential scale.
Journal:Journal of the Market Research Society
1988 : OCT, VOL. 30:4, p. 477-481
Index terms:MARKET RESEARCH
ATTITUDES
SCALING
Language:eng
Abstract:
SCIMA record nr: 62775
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