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Author: | Han, C. M. Terpstra, V. |
Title: | Country-of-origin effects for uni-national and binational products. |
Journal: | Journal of International Business Studies
1988 : SUMMER, VOL. 19:2, p. 235-255 |
Index terms: | PRODUCT IMAGE BRAND NAMES CONSUMER BEHAVIOUR EXPORT MARKETING |
Language: | eng |
Abstract: |
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