search query: @author McGraw, P. F. / total: 1
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| Author: | Leigh, T. W. McGraw, P. F. |
| Title: | Mapping the procedural knowledge of industrial sales personnel : a script-theoric investigation. |
| Journal: | Journal of Marketing
1989 : MAR, VOL. 53:1, p. 16-34 |
| Index terms: | SALESMEN SALES METHODS INDUSTRIAL SELLING TRAINING |
| Language: | eng |
| Abstract: |
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