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| Author: | Arnaud, J. M. |
| Title: | Echanges inter-organisationnels de services : nature, role et implications des differents intervenants. |
| Journal: | Revue Francaise du Marketing
1989 : JAN-FEB, 121, p. 67-84 |
| Index terms: | MARKETING SERVICE INDUSTRIES INTERORGANIZATIONAL RELATIONS |
| Language: | fre |
| Abstract: |
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