search query: @author McQuiston, D. H. / total: 1
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| Author: | McQuiston, D. H. |
| Title: | Novelty, complexity, and importance as causal determinants of industrial buyer behavior. |
| Journal: | Journal of Marketing
1989 : APR, VOL. 53:2, p. 66-79 |
| Index terms: | INDUSTRIAL MARKETING INDUSTRIAL PURCHASING ORGANIZATIONAL DECISION MAKING MARKETING MODELS |
| Language: | eng |
| Abstract: |
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