search query: @author Mushtag Luqmani, U. Y. / total: 1
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| Author: | Mushtag Luqmani, U. Y. Quraeshi, Z. |
| Title: | Advertising in Saudi Arabia: Content and regulation. |
| Journal: | International Marketing Review
1989 : VOL. 6:1, p. 59-72 |
| Index terms: | ADVERTISING REGULATIONS INTERNATIONAL MARKETING CULTURE SAUDI ARABIA |
| Language: | eng |
| Abstract: | Review of the Saudi Arabian market and switch to vigorous advertising. Advertising content and regulation, and need for it to accord with religious standards, be sensitive to cultural norms and responsive to changing government priorities. Influences on advertising. The legal environment. Socio-economic factors. Economic environment. Consumer/ecological protection. Domestication of local advertising. Regulatory agencies. Role of muttawas in ensuring no violation of Islamic law. Two Tables illustrate the framework of influences on advertising and the adaptation of Western-oriented ads to Saudi audiences. |
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