search query: @author Rodgers, W. H. / total: 1
reference: 1 / 1
« previous | next »
Author: | Kotler, P. Gregor, W. T. Rodgers, W. H. |
Title: | The marketing audit comes of age. |
Journal: | Sloan Management Review
1989 : WINTER, VOL. 30:2, p. 49-62 |
Index terms: | MARKETING AUDITS MARKETING MODELS |
Language: | eng |
Abstract: |
« previous | next »
SCIMA