search query: @author Günther, H-O. / total: 1
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| Author: | Günther, H-O. Schneeweiss, C. Webersinn, B. |
| Title: | Abstimmung von Vertriebs- und Produktionsprogramm in einem Unternehmen der Fahrzeugindustrie. Fallstudie. |
| Journal: | Marketing: Zeitschrift fur Forschung und Praxis
1989 : VOL. 11:1, p. 51-58 |
| Index terms: | CAR INDUSTRY SALES PRODUCTION PLANNING DECISION MODELS |
| Language: | ger |
| Abstract: | The article gives a linear programming model of production planning in a bus factory. First the production process (product mix, phases of production, bottlenecks, capacity endowments etc.) is analysed, then the model which takes account of them is set up. The objective is to allocate stocks among various final products according to expected sales figures and priorities defined by sales management. A numerical example is also given. |
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