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| Author: | Akaah, I. S. Riordan, E. A. |
| Title: | Judgments of marketing professionals about ethical issues in marketing research : a replication and extension. |
| Journal: | Journal of Marketing Research
1989 : FEB, VOL. 26:1, p. 112-120 |
| Index terms: | MARKETING RESEARCH ETHICS |
| Language: | eng |
| Abstract: | First, the changes in marketing professionals' research ethics judgement are examined by using Crawford's 1970 study. Crawford's study is extended by examining the influence of organizational factors as determinants of ethical judgements. The results suggest that three organizational factors - extent of ethical problems within the organization, top management actions on ethics, and organizational role -underlie differences in ethical judgements. |
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