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| Author: | Cvitkovic, E. |
| Title: | Profiling your competitors. |
| Journal: | Planning Review
1989 : MAY/JUN, VOL. 17:3, p. 28-30 |
| Index terms: | COMPETITOR ANALYSIS GRAPHS |
| Language: | eng |
| Abstract: | Review of the competitor profiling system developed by SRI International to graphically compare the strengths and weaknesses of rivals. How to develop performance profiles. 4 key competitive strengths. Linkages between pairs. Average performance. A performance profile for each competitor. The basis of the blueprint. Five Exhibits illustrate the study. |
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