search query: @author Vorder Bruegge, C.M. / total: 1
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| Author: | Moriya, F.E. Vorder Bruegge, C.M. |
| Title: | Marketing management in the information age |
| Journal: | Management Review
1987 : APR, VOL. 75:4, p.39-41 |
| Index terms: | MARKETING MANAGEMENT INFORMATION |
| Language: | eng |
| Abstract: | Several new technological developments point to a quickening pace of product differentiation through networks. Therefore marketing is proposed to work closely with the firm's management information system; to research and document the ccustomers' wish lists; to establish a permanent committee conducting brainstorming regularly; to develop an encyclopaedia of other people's success stories; to have a recruiting and staffing plan designed to improve the marketing department's technology skills. |
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