search query: @author McKee, D. O. / total: 1
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| Author: | McKee, D. O. Varadarajan, P. R. Pride, W. M. |
| Title: | Strategic adaptability and firm performance : a market-contingent perspective. |
| Journal: | Journal of Marketing
1989 : JUL, VOL. 53:3, p. 21-35 |
| Index terms: | CORPORATE STRATEGY CONTINGENCY THEORY ORGANIZATIONAL PERFORMANCE MARKETS BUSINESS ENVIRONMENT |
| Language: | eng |
| Abstract: |
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