search query: @author Maile, C. A. / total: 1
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Author: | Maile, C. A. Bialik, D. M. |
Title: | An extended model for new product selection. |
Journal: | European Journal of Marketing
1989 : VOL. 23:7, p. 53-59 |
Index terms: | NEW PRODUCTS DECISION MODELS MARKETING |
Language: | eng |
Abstract: |
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