search query: @author Deschamps, J. P. / total: 1
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| Author: | Deschamps, J. P. |
| Title: | Creating the products the market wants. |
| Journal: | Marketing and Research Today
1989 : FEB, VOL. 17:1, p. 4-16 |
| Index terms: | NEW PRODUCTS INNOVATION MARKET RESEARCH |
| Language: | eng |
| Abstract: | The challenges and complications of a market-oriented product creation process are examined. Some prescriptions are proposed from an analysis of successful companies. Systematic monitoring of customer satisfaction is vital in this process. A customer-driven product creation process builds on the customer's feedback throughout the process. Long-lasting product advantage can only be achieved via non-stop innovation. |
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