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| Author: | Wedel, M. Kistemaker, C. |
| Title: | Consumer benefit segmentation using clusterwise linear regression. |
| Journal: | International Journal of Research in Marketing
1989 : SEP, VOL. 6:1, p. 45-59 |
| Index terms: | MARKETING SEGMENTATION CONSUMER CHOICE CLUSTER ANALYSIS MONTE CARLO TECHNIQUE |
| Language: | eng |
| Abstract: |
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