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| Author: | Benazeth, C. |
| Title: | Legal lessons from the Delicare affair - 2: Europe. |
| Journal: | Marketing and Research Today
1989 : AUG, VOL. 17:3, p. 156-160 |
| Index terms: | MARKETING RESEARCH LAWSUITS EUROPE, WEST CONTRACTS |
| Language: | eng |
| Abstract: | Europe has to draw the lessons of the Beecham-Yankelovich case. The legal problems facing marketing research companies in Europe are examined.Six areas have been distinguished in which the liability of a marketing research organization can be raised.Relationships between research companies and their clients should be formalised via a contract and general conditions of sale. ESOMAR is preparing a standard contract. |
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