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| Author: | Mitchell, V-M. Greatorex, M. |
| Title: | Risk reducing strategies used in the purchase of wine in the UK. |
| Journal: | European Journal of Marketing
1989 : VOL. 23:9, p. 31-46 |
| Index terms: | CONSUMER BEHAVIOUR WINE INDUSTRY UNITED KINGDOM SALES PROMOTION |
| Language: | eng |
| Abstract: |
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