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| Author: | Nishikawa, T. |
| Title: | New product planning at Hitachi. *HITACHI |
| Journal: | Long Range Planning
1989 : AUG, VOL. 22:4, p. 20-24 |
| Index terms: | NEW PRODUCTS MARKET RESEARCH CONSUMER BEHAVIOUR DOMESTIC APPLIANCES PRODUCT DEVELOPMENT |
| Language: | eng |
| Abstract: |
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