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| Author: | Gross, B. L. Sheth, J. N. |
| Title: | Time-oriented advertising : a content analysis of United States magazine advertising, 1890-1988. |
| Journal: | Journal of Marketing
1989 : OCT, VOL. 53:4, p. 76-83 |
| Index terms: | ADVERTISING RESEARCH CONSUMER BEHAVIOUR TIME |
| Language: | eng |
| Abstract: |
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