search query: @author Alsem, K. J. / total: 1
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| Author: | Alsem, K. J. Leeflang, P. S. H. Reuyl, J. C. |
| Title: | Media in beweging (II): de advertentiema rkt. |
| Journal: | Economisch Statistische Berichte
1989 : OCT 25, VOL. 74:3730, p. 1047-1050 |
| Index terms: | MEDIA COVERAGE ADVERTISING MEDIA NETHERLANDS |
| Language: | dut |
| Abstract: |
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