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| Author: | Douglas, S.P. Dong Kee, R. |
| Title: | Examining generic competitive strategy types in U.S. and European markets. |
| Journal: | Journal of International Business Studies
1989 : FALL, VOL. 20:3, p. 437-463 |
| Index terms: | STRATEGIC MANAGEMENT MARKETS COMPETITIVENESS EUROPE USA |
| Language: | eng |
| Abstract: | Extension of generic competitive strategies to European market businesses and competitive strategy types, related to market location. Competition. Previous research. Research methodology. Database, data analysis, and 3 phases of the analysis. Identification of strategy components. Marketing tactics. Market scope. Business synergy. 6 strategy clusters. Quality broad-liner. Innovators. Integrated marketer. Low quality. 6 European clusters, and strategy types. Five Tables and 3 Appendices illustrate the analysis. |
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