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| Author: | Frank, R. E. Greenberg, M. G. |
| Title: | Interest-based segments of TV audiences. |
| Journal: | Journal of Advertising Research
1979 : OCT, VOL. 19:5, p. 43-52 |
| Index terms: | TELEVISION RECEIVERS INDUSTRY CONSUMER BEHAVIOUR CONSUMER SATISFACTION |
| Language: | eng |
| Abstract: |
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