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| Author: | Paefgen, T. C. |
| Title: | Marketing ohne Grenzen. Realität oder Utopie? |
| Journal: | Marketing: Zeitschrift fur Forschung und Praxis
1989 : VOL. 11:4, p. 249-258 |
| Index terms: | MARKETING STANDARDS INTERNATIONAL LAW INTERNATIONALIZATION |
| Language: | ger |
| Abstract: |
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