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| Author: | Steuber, K. Schnieper, W. |
| Title: | Der Schweizerische Bankverein führt mit Leitbild. *SWISS BANK CORPORATION |
| Journal: | Management-Zeitschrift Industrielle Organisation
1989 : VOL. 58:10, p. 9-12 |
| Index terms: | CORPORATE IMAGE CORPORATE CULTURE BANKING |
| Language: | ger |
| Abstract: |
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