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| Author: | Vardermerwe, S. Carney, W. |
| Title: | Integrating computers and marketing management. |
| Journal: | European Management Journal
1988 : SPRING, VOL. 6:1, p. 10-15 |
| Index terms: | PERSONAL COMPUTERS MARKETING MANAGEMENT DECISION SUPPORT SYSTEMS |
| Language: | eng |
| Abstract: |
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