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| Author: | Krief, Y |
| Title: | La communication globale: une polyphonie des discours de l'entreprise. |
| Journal: | Revue Francaise du Marketing
1989 : OCT-DEC, 125, P.35-49 |
| Index terms: | CORPORATE IMAGE COMMUNICATION ADVERTISING PRODUCT IMAGE BRANDS MUSIC |
| Language: | fre |
| Abstract: |
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