search query: @author Krief, Y / total: 1
reference: 1 / 1
« previous | next »
Author: | Krief, Y |
Title: | La communication globale: une polyphonie des discours de l'entreprise. |
Journal: | Revue Francaise du Marketing
1989 : OCT-DEC, 125, P.35-49 |
Index terms: | CORPORATE IMAGE COMMUNICATION ADVERTISING PRODUCT IMAGE BRANDS MUSIC |
Language: | fre |
Abstract: |
« previous | next »
SCIMA