search query: @author Manassero, W. J. / total: 1
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| Author: | Manassero, W. J. |
| Title: | What is public relations? |
| Journal: | Journal of Accountancy
1988 : NOV, VOL. 166:5, p. 132, 135-136 |
| Index terms: | PUBLIC RELATIONS ADVERTISING EFFECTIVENESS MARKETING |
| Language: | eng |
| Abstract: | Review of need for marketing professionals to accord precise meanings to such terms as: marketing, advertising and public relations /PR/ to describe activities that promote goods and services. The message of advertising and the components of a PR campaign. Influencing the internal audience. PR as a long-term strategy. |
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