search query: @author Chay, R. F. / total: 1
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| Author: | Chay, R. F. |
| Title: | Discovering unrecognized needs with consumer research |
| Journal: | Research Management
1989 : MAR-APR, VOL, 32:2, p.36-39 |
| Index terms: | PRODUCT DEVELOPMENT INNOVATION NEW PRODUCTS CONSUMER SATISFACTION MARKET POTENTIAL |
| Language: | eng |
| Abstract: | Research techniques are described which can be adapted to industrial as well as consumer product innovation. A company successful in introducing new products is committed to growth through internal new product development, has a formal process in place for a longer period of time and has a strategic plan. The most important factor in new product development is that the product must fit with market needs. If sensitivity to the marketplace is key to successful new product development, the flow of information from the customer to the company must be strengthened. Successful innovation requires combining technical feasibility and the recognition of marketplace needs. |
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