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| Author: | Walser, L. Naef, G. |
| Title: | Wenn Maschinen sprechen ... oder ... Sechs Vorurteile über Industriedesign. |
| Journal: | Management-Zeitschrift Industrielle Organisation
1990 : VOL. 59:3, p. 87-90 |
| Index terms: | INDUSTRIAL DESIGN CORPORATE IMAGE PRODUCT DEVELOPMENT MARKETING |
| Language: | ger |
| Abstract: |
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